What is a Cloudcast and how is it different to a Podcast ?

A Cloudcast is an extended audio show that is hosted in the "cloud", in other words hosted somewhere centrally on the Internet rather than on your local hard-drive. Therefore, unlike Podcasts, Cloudcasts can be enjoyed via on-demand streaming without any waiting required. 

Cloudcasts are easy to create and upload - no fiddly RSS and XML to worry about (if that means anything to you!). And because they're stored in the cloud, there is a lot more interesting data to play with - who's listening to what, where in the world they are, how long they listen for and so on. This allows us to do a much better job recommending other Cloudcasts to you.