How to run a competition on Mixcloud

Last Updated: May 06, 2015 02:14PM IST


Mixcloud is all about community, which is why we like to support each and everyone of our members, whether they are big or small. Competitions are a great way for bedroom DJs to stand out from the crowd and kickstart their careers alongside some of the biggest names in the music industry.

We already support a small number of established initiatives, however it’s impossible for us to keep up and publish all the great new ones out there onto our competitions page. But we don’t want to let that stop you from putting together your own Mixcloud competition! We have put together a little ‘How To’ that will show you how to set up your own:

1. Getting started

It’s up to you how you run your competition, but we have put in place some simple house rules for you to draw upon in your own Terms and Conditions, this will help keep them in line with Mixcloud’s guidelines.

2. Competition guidelines

Introduce yourselves, eplain what the competition is about and let your target audience know what you’re looking for.

Here are a couple of pointers:

Prizes: A detailed and accurate description of what the winners can get. Bear in mind that people who are likely to enter competitions are likely to love:
  • Music gear
  • Experiential prizes (DJ set, label consulting, time spent with a big artist)

Content: Decide and state what genre(s) you would like the entrants to mix and upload DJs upload a mix using the competition tag
  • A promotional video can be a valuable asset in grabbing the reader’s attention, although it’s not essential
  • Participants will then be asked to promote their mixes in order to obtain a certain number of Plays/ Favorites etc
  • You are welcome to decide further restrictions on mix length, music style etc.
  • All entries will use the same artwork and title

Territories: The more territories the competition will be open to, the more traffic it will attract and the more successful it will be
  • More entries
  • More social buzz
  • More engagement
  • More brand impressions

Judging: It should include basic information about the judging criteria. There are some things to consider:
  • Location
  • Number of Plays/mix
  • Music style
  • Originality
  • Technical ability

Terms and conditions: You have to options:

Use Mixcloud’s terms

Create your own T&Cs. Example here. Usually, if there is a sponsor involved, they will want to ensure the legality of the competition and create their own T&Cs. If that is the case, please liaise with them.

Competition Artwork: The poster should be in format 300 x 600 and should include:
  • Competition name
  • Partners’ logos
  • Prize info (optional)
  • Clear visual hook that is an expression of your brand’s identity

Make sure you clearly outline the logistical details needed to submit an enty, provide details of:

  • Deadline
  • Lenght of mix
  • Title e.g. “Mixcloud DJ Competition”
  • Tag it e.g. “Mixcloud Competition” – If you fait to tag it corrently, your entry may be missed.
  • Provide your own artwork -Mix artwork should the same as the poster but in 400 x 400
  • Tracklist
  • State eligible country(s)

It’s important that you create a unique tag (e.g. “Mixcloud competition”), this will enable you to easily filter the entrant’s mies when they’re submitted on the site

3. Selecting the winner(s)

Thanks to our tagging system it’s really easy to collect all entries under one page (see example here). This is why it’s really important to pick a unique tag for your competition – it will ensure that all the contestants using it are unique to your competition.

From the contestants you whittle down, it’s a good idea to either hand pick your winner(s) or have a panel of judges to decide (rather than just relying on number of plays/favourites). It is also a good idea to keep entrants up-to-date with the competition once the deadline has passed.

Send them an email thanking them for their mixes and explain when the winner(s) will be announced.

4. Promoting your competition

We’re here to help host the contest as a platform, but we cannot promote all contests that are taking place. Create a page specifically linked to your contest (on your website or through Facebook) and include all the above details regarding deadlines, prizes and other general info about your competition. To really help promote it and to achieve a wide-spread outcome make sure to push it out on all your social media channels!

For some inspiration on how to set out your profile, check out the DJcity Link Up competition which was hosted through the Mixcloud blog.

Good luck!